Genesis/ASI56420 was founded by the late Nicholas A. SanMartino in 1996.

Nicholas was born in North Providence, RI.  He graduated from LaSalle Academy High School and Rhode Island College, both in Providence.  Growing up in Rhode Island in the 1970’s and 80’s, it was almost a given you would find yourself working in the jewelry manufacturing industry, as it once held the distinction of being the jewelry manufacturing capital of the world. 

 Nicholas’ first job was working at Providence Casting in 1965.  Throughout his High School and College careers, he worked at several different manufacturing companies in Rhode Island, honing his skills and mastering the trade.  

In 1985, Nicholas started his own manufacturing company, located in Providence called Thergen, Inc.  Thergen quickly became established as one of the premier manufacturing facilities in Rhode Island.  Nicholas, with his knowledge, background, and skills, quickly forged a relationship with the U.S. Government and began producing military insignias for all four branches of our armed forces.  In 1996, Nicholas started a second company, Genesis Marketing Group, Ltd.  Genesis/ASI 56420 is now known as a leading supplier in our industry, specializing in Custom Emblematic Jewelry, such as Lapel Pins, Key Chains, Coins, Medallions, Dog Tags, Golf Accessories, Silicone Bracelets, PVC Items, Lucite Embedments, and Acrylic Awards.  In 2004, 

Nicholas joined forces with his son and current President of Genesis, Anthony SanMartino.  Anthony, also a graduate of LaSalle Academy and Northeastern University in Boston, MA, having majored in international business, quickly brought his insight and enthusiasm to Genesis, thereby elevating the company to 10 straight years as a an ASI Counselor Distributor Choice Award Finalist in the category of jewelry and emblems. 

Working side-by-side and being mentored by his Father was one of the greatest experiences of Anthony’s life.  The invaluable wisdom, craftsmanship, and skills he learned from Nicholas is something he will cherish forever.  Losing his Mother to cancer in 2013 and his Father to cancer in 2016 was tragic, but Anthony continued to build upon the traditions and legacy Nicholas and Maria had embarked upon so many years ago.

Providing superior customer service, offering extremely competitive pricing, top quality products and ensuring timely deliveries are just a few of the Genesis ideals Nicholas and Maria instilled in their son Anthony and the Genesis family.  Building on that foundation, Anthony’s passion for manufacturing along with extraordinary customer service, and an extensive line of top quality products, he and the Genesis family strive to continue their legacy and improve upon it each and every day. 


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